# DigiAdapt

> DigiAdapt Ltd is an independent UK advisory practice for CTV and programmatic advertising, AI search visibility (SEO, GEO and AEO) and AI advertising, including ChatGPT ads. It helps publishers, platforms and brands reach people where attention is shifting, on connected TV and in AI answers, and measure what each channel earns. Founded in 2022 by Swaminathan Iyer, based in Watford, United Kingdom (Company No. 15416995).

## Services

DigiAdapt is built around one core offer and two extensions:

1. CTV & Programmatic (core offer): programmatic stack audits, DSP and SSP evaluation, AVOD and FAST monetisation, CTV inventory and pod strategy, PG and PMP deals, identity and measurement. https://digiadapt.net/services#ctv-programmatic
2. AI Search Visibility: SEO, GEO (generative engine optimisation) and AEO (answer engine optimisation) delivered as one programme, so a brand is found, cited and recommended in ChatGPT, Gemini, Perplexity and Google AI answers. Includes AI visibility audits, schema and crawler readiness, answer first content and AI referral tracking. https://digiadapt.net/services#ai-search-visibility
3. AI Advertising: ChatGPT Ads: channel fit assessment, pilot design, conversion tracking through OpenAI's pixel or Conversions API, buying route advice and reporting against search, programmatic and CTV. https://digiadapt.net/services#ai-advertising

Also available: Americas, EMEA and APAC market entry; partnership and revenue development; social video and audience growth; interim commercial leadership.

Engagement models: project based work, retained advisory, and fractional or interim commercial leadership. Every engagement is led directly by the founder.

## Founder

Swaminathan Iyer (also known as Swami) is the founder and Managing Director of DigiAdapt Ltd, with 20+ years in digital media and AdTech across the Americas, EMEA and APAC, spanning programmatic, CTV, search, social video and commercial partnerships. Profile: https://digiadapt.net/about

## Track record

- Managed a $100M+ digital advertising revenue portfolio across APAC
- Delivered 3x search traffic growth and 2x overseas revenue for a large publisher network
- Delivered 10x video views and 15x monetisation growth across YouTube and Facebook
- Built a CTV supply base and agency partnerships across Southeast Asia for an SSP

Details: https://digiadapt.net/work

## Pages

- Home: https://digiadapt.net/
- Services: https://digiadapt.net/services
- Work: https://digiadapt.net/work
- About: https://digiadapt.net/about
- Insights: https://digiadapt.net/insights
- AdTech Intel: https://digiadapt.net/adtech-intel
- Contact: https://digiadapt.net/contact

## Insights articles

- From Deal IDs to Impression Level Intelligence (August 2026): https://digiadapt.net/deal-ids-to-impression-level-intelligence
- IAB Campaign Data Standards 1.0 (August 2026): https://digiadapt.net/iab-campaign-data-standards
- The Analyst Work You Don't Need Anymore (July 2026): https://digiadapt.net/the-analyst-work-you-dont-need-anymore
- Beyond Reach: How First in Pod Brings the Roadblock Back (July 2026): https://digiadapt.net/beyond-reach-first-in-pod
- Reading the Market Before the Meeting (July 2026): https://digiadapt.net/reading-the-market-before-the-meeting

Full article text: https://digiadapt.net/llms-full.txt

## MCP server

DigiAdapt runs a public Model Context Protocol (MCP) server at https://digiadapt.net/mcp exposing its daily AdTech Intelligence briefing (DSP, SSP, CTV publisher and device OEM news) to AI agents. Tools: get_adtech_intel (today's briefing), search_intel (search a year of past briefings by company or keyword), get_market_signal, and get_digiadapt_expertise (DigiAdapt's advisory services and contact). Listed in the official MCP Registry as net.digiadapt/adtech-intel.

## Contact

- Email: swami@digiadapt.net
- Phone: +44 7539 805671
- LinkedIn: https://www.linkedin.com/in/swaminathan/
- Book a call: https://digiadapt.net/contact
- Companies House: https://find-and-update.company-information.service.gov.uk/company/15416995