Swaminathan Iyer
DigiAdapt was founded by Swaminathan Iyer in 2022 as an independent advisory practice focused on digital media, programmatic advertising, CTV, and commercial growth across EMEA and APAC.
With more than 25 years of experience spanning print, broadcast, internet, AdTech, MarTech, OTT, banking, and sports media, Swaminathan brings a breadth of commercial and strategic expertise that is rare in a single advisor. He has built and led revenue functions, closed complex partnerships, launched social channels, and operated in some of the world's most challenging and rewarding digital markets.
Prior to founding DigiAdapt, Swaminathan held senior commercial roles at Yahoo (Singapore and Bangalore), Paramount Global, ESPN STAR, Times Internet, Affle Group, C1X, and Sports Hub Singapore. He has managed a $100M+ revenue portfolio, delivered 10x to 15x growth in social video metrics, and built programmes adopted as global templates.
DigiAdapt works with a deliberately small number of clients at a time. That is not a limitation — it is a choice. It means every client gets direct access to senior thinking, not a junior team running a framework.
Swaminathan holds an MBA in Marketing from Pune University (1998) and a B.E. in Instrumentation from North Maharashtra University (1996, First in University).