Insights
Practical perspectives on AdTech, CTV, partnerships, and market entry from 25+ years in the field.
How the IAB Tech Lab's Agentic Real-Time Framework (ARTF) could shift CTV curation from static Deal IDs to real-time, impression-level intelligence — without eliminating PG, PMP or the open market.
Why a common campaign-data language could make cross-channel and multi-vendor measurement more meaningful — a look at IAB's Campaign Data Standards 1.0 and Project Eidos.
Most companies have adopted AI, but McKinsey finds only 6% are capturing real value from it. The difference isn't the tool — it's whether a recurring task, like a QBR cycle across SSP partners, was actually redesigned for an agent to run end to end.
Preparing for a BD conversation used to mean hours of manual research that often got rushed or skipped. AI turns that into a five-minute briefing — freeing up the one resource a lean advisory practice can't scale: the founder's time.
Pod-position targeting lets a brand recreate television's old roadblock in CTV — owning every commercial break on a given night, then extending the story across every connected screen in the household. The technology is real. So is the reason most brands still can't buy it with a single campaign.
More insights on programmatic, CTV, and market entry coming soon.