Independent Ad Tech & Digital Media Advisory

Helping you grow audience, grow revenue, enter new markets, and navigate complexity

DigiAdapt provides senior commercial advisory to publishers, platforms, and brands operating in programmatic, CTV, social media, and emerging digital markets across Americas, EMEA and APAC.

Expertise built at

Yahoo Paramount ESPN STAR Times Internet Affle Group Sports Hub

Senior counsel. Direct access. No overhead.

DigiAdapt was founded to give growing companies access to senior commercial expertise without the cost or complexity of a large consultancy. With 25+ years across Yahoo, Paramount Global, ESPN STAR, Times Internet, and Affle Group, founder Swaminathan Iyer brings hands-on experience in building revenue functions, closing complex partnerships, and operating in markets where relationships and local knowledge matter.

DigiAdapt works with a small number of clients at a time. That means you work directly with someone who has done it before, not a junior team running a playbook.

About DigiAdapt

Six ways we can help

Whether you are building a programmatic stack, scaling your social video presence, or expanding into a new market, DigiAdapt brings senior expertise to the problems that matter most.

01 Programmatic & AdTech Strategy Build or optimise your programmatic stack, partnerships, and commercial model.
02 CTV & OTT Monetisation Turn your streaming inventory into sustainable ad revenue.
03 Americas, EMEA & APAC Market Entry Expand into new markets with the right partners and commercial structure.
04 Partnership & Revenue Development Identify, structure, and close the deals that move your business forward.
05 Social Media, Audience Growth & Monetisation Grow your video audience and monetise it across YouTube, Facebook, Instagram, and TikTok.
06 Interim Commercial Leadership Senior commercial capability, without the full-time overhead.

Built on 25+ years of measurable impact

$0M+
Revenue portfolio managed
Yahoo · APAC
0x
Monetisation growth
Paramount · Social Video
0x
Video views growth
Paramount · YouTube & Facebook
0x
SEO traffic growth
Times Internet
0x+
Overseas revenue growth
Times Internet
0%
Email retention improvement
Yahoo · Global template

Built for these clients

Publishers & Media Owners

Digital publishers, broadcasters, and content platforms looking to grow programmatic or social revenue, or enter new markets.

AdTech & MarTech Scaleups

Growing platforms that need a senior commercial operator to open doors, build partnerships, and accelerate EMEA or APAC expansion.

Content Brands & Creators

Media brands and content owners looking to launch, scale, or monetise their social and video presence across global platforms.

Brands & Agencies

Sophisticated advertisers navigating programmatic and social who need independent, conflict-free strategic counsel.

Common questions

What types of clients does DigiAdapt work with?

Digital publishers, streaming platforms, AdTech and MarTech scaleups, content brands, and sophisticated advertisers — typically companies with a specific commercial challenge in programmatic, CTV, social video, or market entry.

How does DigiAdapt engage with clients?

Project-based engagements, retained advisory, and fractional or interim commercial leadership. Every engagement is led directly by founder Swaminathan Iyer — not a junior team.

Which markets does DigiAdapt cover?

Americas, EMEA, and APAC — with particularly deep experience across Southeast Asia, Japan, India, the UK, and broader Europe. DigiAdapt has operated in these markets directly for over two decades.

What is the best way to start?

A 30-minute call. No pitch, no retainer pressure — just a direct conversation about your challenge and whether DigiAdapt can help. Use the contact form or email swami@digiadapt.net directly.

Is DigiAdapt a large consultancy?

No — and deliberately so. DigiAdapt works with a small number of clients at a time. That means direct access to senior expertise, not a framework delivered by graduates. The model is built for clients who want results, not reports.

Let us talk about your challenge

Book a 30-minute call. No pitch, no retainer pressure. Just a direct conversation about where DigiAdapt can help.

Book a call