What we do
Every engagement is led directly by founder Swaminathan Iyer, bringing 25+ years of hands-on commercial experience to your specific challenge.
We help you navigate the complexity of the modern ad tech stack, from DSP and SSP selection to identity solutions, data partnerships, and measurement frameworks. Whether you are starting from scratch or trying to extract more value from an existing setup, we bring the commercial and technical fluency to move fast.
Connected TV and digital video are the fastest growing segments in advertising, but the monetisation infrastructure is more complex than linear TV or desktop display. We help you build the right commercial architecture from the start, covering demand partnerships, inventory strategy, and audience monetisation across AVOD and hybrid models.
Expanding into Americas, EMEA or APAC requires more than a translated pitch deck. You need to understand the local competitive dynamics, identify the right first partners, and establish commercial credibility quickly. DigiAdapt has operated across these markets for two decades, and we know the landscape, the players, and the pace.
The best partnerships are not found in a database. They are built through relationships, structured with commercial precision, and closed with trust. DigiAdapt brings end-to-end partnership capability, from identifying the right opportunities to getting agreements signed and relationships working.
DigiAdapt has launched and scaled social channels for some of Asia's best-known entertainment brands, including Nickelodeon Bahasa, Nick Japan, MTV Japan, Comedy Central Indonesia, and Paw Patrol Japan, delivering 10x video view growth and 15x monetisation growth across YouTube and Facebook.
Sometimes you need someone to own a revenue target, manage a team, or build a commercial function while you scale. DigiAdapt can step in as fractional or interim commercial director, bringing the experience to operate at a senior level from day one.